Three Secrets Marketing photography you need to know
You and I are not trained marketing professionals. We do not have a diploma Marketing Harvard University. No – we are professional photographers who love photography and hatred at the bottom of marketing.
But there are three Photography Marketing Secrets you need to know. These three secrets are changing life, and no one has probably ever get to you – until now.
Photo Marketing Secret # 1: It is essential to create a huge demand for your "limited quantity", then the control of the volume of work you made with the price.
When I started photography, I do not "get" this. I thought this: "How marketing should I do anyway? I'm just one person. How many clients can I possibly work with anyway? I'm small, so my marketing may be small. "
No! In a profession as art photography, it is important to realize that you must create a huge demand for your limited supply, and then you control the volume of work you do with the price you charge.
So what you need to do is think much bigger. You need to have "multiple streams of marketing" in your marketing area. (See No. 3 below.)
Photo Marketing Secret # 2: Remember, Not everyone with a pulse is a good chance for you. To succeed, you must be willing to send some people away.
I first learned this by the great Jack Donald, with whom I just studied and apprenticed with two years early in my career photography. I owe so much to him, and I am so grateful for everything he taught me.
The point here is that there are only a certain limited number people you will be able to work, you must choose carefully who you will hire you.
So what you are doing is create this huge demand for your supply limited, as I mentioned above, and then you carefully choose who you work with all people who contact you after your great marketing photography.
Now, I know this sounds strange – most photographers think all the time about how they can get more clients to work with – and not really thinking at all about whether or not a particular customer "qualifies" to work with. And that's one reason most photographers are not successful.
Thus, from now on, you want to benefit everyone contacting you (by asking questions) to ensure there is enough potential here to take the time to work with them. (More this subject in future articles.)
Photo Marketing Secret # 3: The most dangerous number of photography in marketing is the number one. Do not all your "eggs" in one basket when it comes to marketing photography.
What I mean by that is you can not "Use of the Internet" and expect to get all the clients you need. And similarly, we can not "do a mailing" and that marketing does you. Not in this day and age.
I have found that you need about 16 different marketing methods, or "media" to get enough qualified people actually sitting in front of your camera. So stop think this way one is enough!
You see, the shock, honest truth about the commercialization of photography is as follows: It is a lot more than you thought it would be at the first decided to get into the photography business. It requires planning, study, research, testing, drafting bills, calls to action, firm, dual drive paths, multiple policy instruments, warranties and many more things for your marketing is effective and can bring you the people you want to work with.
So you have it – three great secrets of marketing photography that 95% of all photographers in the world do not realize. Now that you're doing, and if you want to take a decision on what I just revealed to you, your photography business will grow and prosper while your competitors are complaining and fall as flies!
All the best for you,
Charles J. Lewis, M. Photog., Cr.
About the Author
Charles Lewis has created the ultimate guide – “The TOP 33 Photography Marketing Secrets” free E-Book reveals the secrets for getting hundreds of new customers – FAST – regardless of the economy, your town, or whether you work on main street or out of your home. Go here now:
Photography Marketing Secrets
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